Daily Inspiration, 10.4.12

“Bottom line is this: on or around September 21, Facebook made a major change to the Edgerank algorithm that determines, among other things, which of your brand’s Facebook posts end up in your fans’ feeds, and that change resulted in many pages losing 40-50% (or more) of their organic reach. Let me say that again a different way: with no warning and no explanation by Facebook, your brand page may have just lost half of its value.” From, “Facebook Quietly Destroys Half the Value of Your Brand Page Overnight”

“Facebook has now got a billion active users, it says today. To commemorate the fact, Mark Zuckerberg has posted a letter up on the firm’s blog, thanking the 1,000,000,000 for ‘giving me and my little team the honor of serving you.’” From, “Facebook Hits The One Billion Users Mark”

“We’re hearing whispers from certain sources over here in Europe that Microsoft is presently in talks to acquire San Francisco-based digital music streaming, subscription and discovery service company Rdio.” From, “Fresh from the rumor mill: Microsoft is in talks to acquire music startup Rdio”

“New research from AOL and BBDO challenges conventional wisdom that mobile is all about utility-on-the-go. After all, 68 percent of people use their smartphone at home. The study, conducted by research firm InsightsNow, found that nearly half of smartphone use is for “me time,” ie, vegging on the couch. Additionally, 70 percent of this behavior is during lean-back experiences, like watching television.” From, “Why Mobile’s Often Not About Mobility”

“Surely not all soft drinks can save the babies, not all toothpastes can launch a thousand ships. Surely many brands have more modest roles to play in people’s lives. The fleeting glance, the quiet companion, the casual acquaintance. Shouldn’t we of all people be celebrating the inconsequential, the insignificant, the incidental? For these foolish things are truly the stuff of life.” From, “Swimming in the shallow end”

Congrats to our local favorite, Hilliard’s Beer on being featured in Communication Arts!