Customers: You Can Buy Them or Earn Them
With the explosion of ad blocking, the people have spoken, and are saying: I want content and I want to know more about specific products, but I don't want to be barraged with all these other messages that may or may not be relevant.
People are still looking for an edge in their personal and professional lives; we are all looking for ways to save or make time and money. But antiquated approaches to advertising are wasteful, ineffective, and intrusive. The advertiser's new role is to help people make a decision, rather than simply sell them a good.
Is It Worth It?
When a prospective client asks if I’m interested in a particular job, my immediate questions are, “when is the deadline, and what is the budget?”