Talk Like a Lady: How to Reach the Female Audience
Women account for 85 percent of all consumer purchases, including everything from auto purchases to healthcare. Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our nation’s history. One survey reveals an alarming finding, underscored by the two previous statistics: 91 percent of women said that advertisers don’t understand them. Belief Agency wants to change that. Here are 10 tips to help reach your female audience.