The Routines That Power a Creative Agency
It's been said that Beethoven required precisely 60 coffee beans in each cup of coffee, Charles Dickens demanded complete silence in order to write, and Victor Hugo indulged in a daily rooftop ice bath. We're all dealt the standard 24 hours in a day, but the creatives of the world tend to schedule their hours a little "differently" than everyone else. In this blog, members of the Belief Agency team discuss the ideal setups that get them in the zone with creativity flowing—no freezing-cold baths included.
How to Make a How-To Video
Great business relationships are built on a spirit of service, and like any relationship they require effort to cultivate. One way to provide value to your customer before they buy—while growing your audience and showcasing your expertise—is through creating video content. We've found how-to videos to be an effective form of content creation for many clients.
Talk Like a Lady: How to Reach the Female Audience
Women account for 85 percent of all consumer purchases, including everything from auto purchases to healthcare. Over the next decade, women will control two-thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our nation’s history. One survey reveals an alarming finding, underscored by the two previous statistics: 91 percent of women said that advertisers don’t understand them. Belief Agency wants to change that. Here are 10 tips to help reach your female audience.
(Some) Things I've Learned as a Young Filmmaker
I grew up in Los Angeles, around Universal Studios, Disneyland—all the places where you can soak up movie-making magic. I especially liked Universal Studios; while everyone else wanted to go to Disneyland, I wanted to go to Universal Studios, to the backlot. Jurassic Park was life-changing for me. I thought I wanted to be a paleontologist, but later I realized I liked the movie because of the movie, not because of the science.